Every company and entrepreneur wants their products or services to be liked by as many people as possible. That’s why, they ensure best quality and great features while creating a product or performing service. But no matter how good they are, no business can be successful unless, until it is supported by good customer support.
Whenever we think about customer support, we automatically start thinking about calling a company representative to complain about something. But customer support goes way beyond that. A good quality customer support includes thorough customer care, responding to their every big or small query, comments and complaints and most of all, providing them various channels to communicate with the company.
Therefore today, non-voice live support is becoming extremely popular. Non-voice live support includes all the communication between a customer and call center executive that’s not done on phone. This kind of live support is a great way to provide effective customer support in areas where people don’t fluently understand or speak the language of communication of the call center.
Non-voice live support usually uses two processes: Email and instant messenger. Both of these processes allow the customers to file their complaints or requests in written format. An email live support work just like any email communication does. The only difference here is that in live support, the customer doesn’t have to wait for office hours to get the reply.
A call center executive receives the email and answers to it as soon as possible. Even if he can’t rectify the problem immediately, he replies to the customer stating the time-period during which the problem will be rectified. This is a good way to show the customer that his or her complaint has been received and the company is working hard to rectify it.
Besides emailing, live IM (instant messaging) is also a non-voice process. Instant messaging is one of the most popular modes of communication, these days. It is quick, brief and free of any formalities and jargon. That’s why, many companies offer instant messaging for their customers. The instant messenger is directly connected to the inbound call center, where an executive reads and responds to the message.
Non-voice call centers work just like an answering service. The only difference here, is that a non-voice call center doesn’t directly talk to the client and only does written communication.
Some benefits of non-voice call centers are:
- No need for accent training: since the call center executives will only be communicating in writing, so accent training is not required. Thus, non-voice live support is much more convenient and affordable.
- Record of Interaction: Written interactions via mail and instant messenger can be used as a proof of past transactions between the company and customers.
Non-voice live support can be used either as an extension of customer support, or just alone. In any given situation, live support via email and chat is helpful and productive, nonetheless.
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September 7th, 2010
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